Biography: LuAnn Perez
I’ve been surrounded by horses and pets as long as I can remember. I grew up on a cattle ranch in the wind-swept prairies of central Kansas and my very first vehicle was a half horsepower engine, a pony cart powered by a Shetland named Hot Chocolate. We spent many leisurely hours exploring the world together. That pony was my best friend and I’ll always remember his kind heart and what good care he took of me. I helped tend cattle as a ranch kid and joined the local 4-H club. I vividly remember my first horse show and the red ribbon I brought home. Looking at that torn, tattered ribbon today, I can still feel the thrill of that moment; however I can’t help wishing that the ribbon had stood up better to the test of time.
After graduating from high school, I attended Kansas University and then graduated from Stephens College in Columbia, Missouri. From there, I relocated to Los Angeles and began a career in advertising. I worked on the Singapore Airlines account for many years plus handled advertising and marketing duties for Kawasaki at Cunningham & Walsh, a top ten ad agency. Later I joined the marketing department of Max Factor and worked on the Halston line. I also held promotions, public relations and celebrity publicity posts on a private basis. During my years of immersion in the world of advertising and PR, I learned to develop high-impact messages, namely conceptualization, copywriting and graphic arts.
Years later as a 4-H mom in Northern California, I enjoyed watching my son compete with lambs he had raised. He began bringing home ribbons, plaques and trophies. I was proud of his accomplishments and realized that these experiences would positively affect his future in many important ways. But when I looked at his prizes, I couldn’t help but think that the world of awards had not evolved very far. Wouldn’t it be much better, I thought, if a little more creativity and care were put into the selection of these precious keepsakes? The awards wouldn’t even need to cost more. They could just be better designed.